ReflexGroup is a full-service creative agency specializing in luxury branding with offices around the world. Working with an in-house team, we proposed a visual identity redesign that reflects the agency’s ability to blend high-end sophistication with raw, unfiltered creativity. The themes of being organic yet structured carries through to how the content itself is displayed. A monochromatic palette and Grotesque-script typeface pairing showcase a natural evolution of the agency’s current visual identity.